Startups
The First 100 Customers: Why Doing Things That Don't Scale Still Works
Before systems, funnels and automation, there is a founder talking to people one at a time. That stage is not a phase to rush through. It is the foundation.
Startups
Ideas, validation and the messy first year.
Startups
Validate Before You Build: A Two-Week Test for Any Business Idea
You do not need a finished product to find out whether people will pay. You need a clear offer, a small audience and two weeks of honest attention.