Growth & Marketing
Pricing Is a Product Decision, Not a Spreadsheet Exercise
Most founders set prices by adding a margin to costs or copying a competitor. Both approaches leave money and positioning on the table.
Growth & Marketing
Customers, pricing, brand and the channels that work.
Growth & Marketing
Personal Brand for Founders: Show the Work, Not the Highlight Reel
Customers, investors and future hires increasingly check out the founder before the company. The most effective founder brands share process, not polish.